In recent years, online dating has become quite popular in India. And there is a huge potential for matchmakers to make money. The market for online wedding websites and dating apps was pegged at about $13 million in 2018 and is expected to exceed $20 million, according to Statista. When it comes to online dating mobile apps, Tinder is at the forefront. Tinder recently announced that it added 299,000 paid members in Q2 2018, a total of 1.7 million in the past year and more than 3 million since the app began offering its subscription services. According to App Annie, Tinder was the No. 1 paid app in India last year.
While Tinder obviously makes money in India with users opting for premium services Tinder Plus and Tinder Gold, the real question is whether it really helps? More importantly, does it really work for Indian men to pay Tinder to get dates. Here are 11 things men in India should know before subscribing to Tinder Gold.