In less than 48 hours, Apple’s most expensive and most advanced iPhone—the iPhone X—will be on sale around the world. If we are to believe the initial reviews, Apple clearly has a winner on its hands and is poised to take the tech world by storm. Perhaps now is a good time to consider how the late Apple co-founder Steve Jobs saved the company from ultimate disaster. After all, it was Jobs’ vision that made Apple the most valuable company in the world. Since 2007, the year Jobs unveiled the first iPhone, Apple has been at the forefront of revolutionizing the mobile phone and PC market.
Apple’s early years were not a bull’s-eye and there were multiple setbacks, and Jobs—believe it or not—was fired by John Sculley, a CEO he hired himself.
In 1996, knowing he had to do something dramatic, then-Apple CEO Amelio negotiated a deal to buy NeXT, Jobs’ computer company, in hopes of giving the company much-needed direction.
Instead, Jobs manipulated the board into getting Amelio fired and decided that if Apple got saved, he’d be the one to do it, even if it meant getting help from the company’s rivals at Microsoft.
This is what happened next: